The dangerous thing about any business is that the boundary of that business is fuzzy, right? And that's where the trade-offs are at the walls of the garden base. So like our product strategy here at Intercom, for example, has very, very clearly states what we're not doing. I think over time you see businesses, like they're all of their mission statements get blurry or blurry. You might start off by saying a computer on every desk and in every home,. But by the end of it, you're just like, be awesome.