Positioning with April Dunford Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
53 snips
Jun 8, 2023 AI Snips
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Episode notes
Positioning Is Relative
- Positioning defines how a company wins in a market by comparing its offerings to alternatives.
- Understanding customer comparisons is crucial, as they can be unexpected.
Survey Confusion
- April Dunford shares a story about a customer survey that yielded unhelpful data on competitors.
- Her boss helped filter out bad-fit customers to reveal actual competing approaches.
Data Context Matters
- Treat not all customers as equal, exclude bad-fit customers when gathering competitive data.
- Understand data's context to avoid misinterpretations.