Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
Positioning with April Dunford
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The Importance of Great Positioning
Great positioning can actually change the frame of reference for a customer so that they do compare us against things that we feel like we should be compared to. So let me give you an example. I worked at a company and the reason I joined was they had this cool database technology. It was invented by a couple of guys with PhDs, data science and this thing was super cool. And on certain kinds of queries, it would take you days sometimes or a week sometimes to run this query but our amazing database thing could do it in seconds.
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