Positioning with April Dunford cover image

Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

Positioning with April Dunford

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How to Position Against 9,000 Competitors Like This

"Every day I wake up and I regret doing that deal. Man, I hate it," he says of the bank's 10-year investment in his company. "I'm going to have a party and I'm going to get really drunk ... for the first time since we closed that deal at bank of Montreal"

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