Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
Positioning with April Dunford
The Revolution in Human Transport
There was massive anticipation for this thing. The segue didn't sell even a tiny fraction of the number of segues that they thought they were going to sell. In the case of the segue, it was a tremendous flop. Even though the thing was technologically brilliant, and years later, the patent portfolio did get sold to another company that's using them for those hoverboard things.
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