
Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
Positioning with April Dunford
How to Succeed in a Sales Call
"We're kind of in there with them. Like it's not like we think oracle is the greatest thing in the world," he says about databases. "So what we'd really like you to do right now is to just, you know, get the heck out." After a series of five or six meetings and every single one was exactly the same, his company decided that they were actually a data warehouse. 'That comparison of us versus a database wasn't actually contextualizing our value very well at all'
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.