

Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle
Jun 20, 2022
Erica Werber, Founder and CEO of Literie Candle, shares her journey of capturing the unique scents of New York City in candle form. She discusses how a humorous subway smell campaign transformed bad perceptions into a PR success. Erica reveals the challenges of recreating iconic scents like hot roasted nuts and lessons learned from going cheap on labels. She also dives into her TikTok strategy that shifted focus from Google Ads, highlighting the importance of personal memories and engaging storytelling in branding.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Personal Memories to Fragrant Creations
01:39 • 3min
Scenting New York: The Art of Candle Creation
04:36 • 11min
Crafting Unique Brand Collaborations Rooted in Local Culture
15:27 • 3min
Crafting Unique Candle Scents and Strategies
18:21 • 16min
Embracing Hard Work and Learning from Mistakes in D2C Business
34:08 • 3min