Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle
DTC Podcast
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Crafting Unique Candle Scents and Strategies
This chapter explores the creative journey of developing unique candle scents inspired by personal experiences, particularly integrating humor and nostalgia. The speakers discuss effective networking strategies, especially through platforms like LinkedIn and TikTok, and highlight the significance of engaging with audiences via social media for business growth. They share insights on overcoming challenges in marketing and production, especially during a significant order from Macy's, while emphasizing the importance of understanding customer interactions.
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