Scenting New York: The Art of Candle Creation

This chapter explores the creative process behind developing unique candle scents inspired by the essence of New York City, highlighting the challenges and successes encountered along the way. It details a clever April Fool's prank that led to unexpected media coverage and significant sales, along with the brand's charitable partnerships. The conversation also emphasizes effective public relations strategies and innovative marketing approaches that connect their products to cultural events, thereby enhancing their national and international appeal.

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