Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle
DTC Podcast
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Intro
This chapter delves into a creative business model focused on capturing New York City's distinctive scents in candle form. It discusses viral marketing strategies, including a humorous subway smell campaign, and reflects on lessons learned regarding budget shifts from traditional advertising to social media marketing.
Transcript
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