Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle
DTC Podcast
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Crafting Unique Brand Collaborations Rooted in Local Culture
This chapter emphasizes the significance of media outreach in boosting a brand's visibility amidst challenges faced by direct-to-consumer companies. It explores innovative partnerships that incorporate local culture and strategic branding to ensure collaborations align with the brand's identity and engage its audience.
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Transcript
