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Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle

DTC Podcast

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From Personal Memories to Fragrant Creations

This chapter delves into the inspiring origins of a unique candle business, rooted in the fragrances of New York City. It highlights the emotional connection between personal memories and scent, particularly how a nostalgic aroma related to the speaker's late father ignited the entrepreneurial journey.

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