The Win Rate Podcast with Andy Paul Who You Are is More Important Than What You Know
Jan 3, 2024
David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, Mark Treacy, Senior Director of Strategic Accounts at Miro, and Kyle Williams, Founder at Brickstack, dive deep into the emotional landscape of sales. They discuss how feelings and emotional connections drive buyer decisions and influence purchasing choices. The panel highlights the importance of understanding customer motivations and creating a sense of urgency. They also explore strategies for revitalizing lost deals and emphasize the need for genuine connections over mere transactions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
The Emotional Landscape of Sales
01:29 • 9min
Understanding Customer Decision-Making: The Emotional and Practical Aspects
10:18 • 3min
Unlocking Win-Back Opportunities in Sales
13:04 • 2min
Understanding Consumer Motivations in Sales
15:01 • 16min
Empowering Sales Teams with Reliable B2B Contact Data
31:18 • 2min
Navigating Sales in a Changing Landscape
32:51 • 16min