Who You Are is More Important Than What You Know
The Win Rate Podcast with Andy Paul
The Emotional Landscape of Sales
In this chapter, speakers share their unique backgrounds in science and sales while emphasizing the pivotal role emotions play in purchasing decisions. They discuss how belief, trust, and organizational credibility significantly influence buyer behavior, particularly in B2B contexts. The chapter concludes with insights on the importance of creating positive emotional connections during the sales process to foster long-term customer relationships.
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