Who You Are is More Important Than What You Know
The Win Rate Podcast with Andy Paul
Navigating Sales in a Changing Landscape
This chapter explores the evolving dynamics of sales strategies in a post-pandemic world, focusing on the significance of understanding customer needs and emotional readiness. It highlights the challenges faced by younger salespeople in building connections with experienced buyers due to generational gaps and a lack of interpersonal skills training. The discussion also emphasizes the critical role of effective coaching and the importance of resonating discovery conversations in the sales process.
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