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3min chapter
Who You Are is More Important Than What You Know
The Win Rate Podcast with Andy Paul
Understanding Customer Decision-Making: The Emotional and Practical Aspects
This chapter explores the psychological factors influencing customer choices, focusing on emotional needs and career concerns. It highlights effective sales strategies that connect solutions to business pain and metrics, using a real-life example to illustrate the impact of deeper motivations in high-stakes scenarios.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode