Join sales experts Lori Richardson, founder of Score More Sales, Steve Arnold, co-founder of Primerli, and Kyle Williams, founder at Brickstack, as they delve into the critical role of specialization and industry knowledge in sales. They explore how AI is reshaping sales dynamics, enhancing training while emphasizing the need for genuine human connections. The conversation also highlights the importance of understanding the buyer's perspective and fostering diversity within sales teams to improve engagement and trust.

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, Mark Treacy, Senior Director of Strategic Accounts at Miro, and Kyle Williams, Founder at Brickstack, dive deep into the emotional landscape of sales. They discuss how feelings and emotional connections drive buyer decisions and influence purchasing choices. The panel highlights the importance of understanding customer motivations and creating a sense of urgency. They also explore strategies for revitalizing lost deals and emphasize the need for genuine connections over mere transactions.