MarTech Podcast ™ // Marketing + Technology = Business Growth

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

Aug 30, 2023
Guest
Mindy Weinstein
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, discusses the power of scarcity marketing in influencing consumer behavior. She explores different types of scarcity, its effectiveness in different product categories, and provides tips on effectively incorporating scarcity into marketing campaigns. The chapter also emphasizes the importance of understanding customer drives and effectively communicating scarcity in marketing.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
The Power of Scarcity in Marketing
03:18 • 10min
3
Exploring Scarcity Marketing and its Impact on Consumer Behavior
13:04 • 3min
4
The Effectiveness of Scarcity Marketing
16:16 • 6min
5
Understanding Customer Drives and Communicating Scarcity in Marketing
22:07 • 5min