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5min chapter
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Customer Drives and Communicating Scarcity in Marketing
This chapter explores the importance of understanding what drives customers and effective communication of scarcity in marketing. It discusses the need for uniqueness, conformity, showcasing popularity, and the use of regular price alongside sale price to create a sense of urgency, while avoiding pushy or off-putting messaging.
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