3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Introduction

The host and Dr. Mindy Weinstein delve into the concept of scarcity marketing and its impact on consumer behavior. Information on the TMW 100 Martec Awards is also provided.

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