How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Effectiveness of Scarcity Marketing
This chapter explores how scarcity marketing influences consumer behavior and its effectiveness in different product categories, emphasizing its success with products associated with conspicuous consumption. It also discusses various marketing channels through which scarcity can be communicated and provides tips on effectively incorporating scarcity into marketing campaigns.
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