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6min chapter
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Effectiveness of Scarcity Marketing
This chapter explores how scarcity marketing influences consumer behavior and its effectiveness in different product categories, emphasizing its success with products associated with conspicuous consumption. It also discusses various marketing channels through which scarcity can be communicated and provides tips on effectively incorporating scarcity into marketing campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode