MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring Scarcity Marketing and its Impact on Consumer Behavior

Exploring the impact of scarcity marketing on consumer behavior, discussing demand related and supply related scarcity, and the crossover between the two types. Includes an advertisement from LinkedIn focusing on their benefits for B2B marketers.

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