How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Power of Scarcity in Marketing
This chapter explores the concept of scarcity and its influence on consumer behavior. It discusses the different types of scarcity and their appeal to different audiences. The speaker also shares their mixed emotions about using scarcity in their brand and provides tips on how to communicate scarcity effectively based on the target audience.
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