Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni

In this episode of Empire, Camilla McFarland and Avery Akkineni discuss how the world's biggest brands will leverage Web3. Nike, Starbucks, Gucci and many others are already starting to build in crypto, and soon, every brand will have a Web3 strategy. Camilla and Avery explore how brands can leverage Web3 to build customer loyalty, customize user experiences and cater to a digitally-native community. This is one of my favorite episodes yet - it's stable stakes for anyone looking to build or grow a brand!

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Timestamps:

(00:00) Introduction

(00:36) Defining the Web3 opportunity

(09:15) Why will brands embrace Web3?

(28:50) Blockworks Research

(30:21) How will brands participate?

(42:39) How NFTs enable tailored user experiences

(48:22) The Tech Stack: EVM dominance

(1:05:06) The 5 to 10 year vision

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Resources

Vanyer3

https://vayner3.com/

Mojito

https://mojito.xyz/

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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.