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Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni

Empire

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The Future of Web Three Native Experiences

I think the vast majority of brands is participating in an environment where people are already spending their time. One of the biggest challenges I think we have with these like on chain experiences is it's a small group of like web three native power users that isn't really growing very quickly. The future will far more be in the direction of building something that millions of users can experience simultaneously and can enjoy.

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