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Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni

Empire

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The Future of Web 3 Loyalty

Web 3 loyalty is a big buzzword that we've been sort of hearing about and Starbucks and that gear both like really pioneering in this space. And then what they can do in terms of outcomes is like loyalty rewards, D to C community building, gather data and insights, engagement and cultural relevance. We try to not have things like off the shelf. Like that cohort you're putting together, it's going to be so interesting because it becomes that collective consumerism where fans of a brand start to talk to each other on social.

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