The Importance of Blockchain in the Future of Brands

I think that's where we sometimes differ in our opinions is that I actually do think ownership really matters of these assets. And so the blockchain element is crucial while like the consumer behavior and the billions, what is it, three billion and five billion respectively for like four for Roblox and Fortnite,. It's very real that consumer habits there. That generation just kind of gets like having a digital thing, but they don't own that, right? They're in a wild garden within the platform and they can't really take it with them anywhere they go.

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