The Future of Connectivity

Camille: I think the bigger vision is this co created internet where users are empowered to vote on decisions. Avery: As our digital lives become increasingly experienced, a lot of things we own are going to be made by brands as well. And so I think it's just going to completely change the relationship between brand and consumer in a way that's much less value extractive,. Much more like co-creation, much more engaging, much more rewarding. Empowered personalization allows you to sort of own digital brand items for the first time.

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