Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni
Empire
00:00
The Importance of Brand Engagement in the Digital First World
Kamala: I think where brands in 2023 are looking is they want to make sure they don't get left behind. They want to understand like where consumers are engaging, how they want to engage and they want to sort of build with them. Avery: The motivating factor in 2023 is much more I want to be connected to the next generation of consumers. So many major CPG companies, financial services companies were really caught off entertainment companies or really caught off guard by the massive changes that social media at first like websites and then social media enabled. A lot of them are really looking at this as like almost an insurance policy to make sure that they're connected with that next generation of
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