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Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni

Empire

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The Threat of Portability

Santiago: I'm curious in these conversations with brands, like do they see this as a threat where as soon as you open the consumers eyes to this ownership and portability, does that somehow worry them or do they just exist in the middle? Santi: The benefit is really just to be able to kind of sell it on secondary markets and speculate on it. But once the other experiences get exciting and you have to sort of have that thing in a wallet that's yours and controlled by you, then I think we start to see consumers starting to care about actual digital digital ownership in a way that they don't necessarily think they have to today.

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