Urban Jungle utilizes technology to target new customer segments and provide customized insurance products.
Urban Jungle challenges traditional insurance models by offering easily customizable policies for young urban renters.
Innovating in regulated markets like insurance requires a customer-centric approach to stand out and meet emerging needs.
Deep dives
Geera Service Management Transforms IT Operations and Increases Free Time
Geera service management revolutionizes IT operations, enabling faster response to requests and improved change management. This transformation leads to more free time for activities outside work, such as starting a heavy metal band.
Urban Jungle's Innovative Approach to Insurance Industry
Urban Jungle disrupts the insurance industry by using technology to cater to new customer segments. They focus on automating processes, using data to detect fraud effectively, and providing customized products for different customer segments like young urban renters.
Shaking Up Traditional Insurance Models
Urban Jungle challenges traditional insurance models by offering innovative solutions like easily customizable policies for target customer segments. By focusing on customer needs and enhancing user experiences, they differentiate themselves from competitors.
The Impact of Difficulties in Highly Regulated Markets on Innovation
Discussing the challenges of innovation in highly regulated markets like insurance, where regulators often prioritize price competition over quality and innovation. Urban Jungle's customer-centric approach stands out in an industry that typically lacks differentiation.
Adapting Insurance Models to Changing Customer Behavior
Urban Jungle adapts insurance models to changing customer behaviors, such as increased interest in short-term insurance solutions like short-term car insurance. They aim to innovate by addressing emerging customer needs and preferences.
In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve just received an £8m investment.
