2min chapter

On Brand with ALF & Rory Sutherland cover image

How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle

On Brand with ALF & Rory Sutherland

CHAPTER

The Food Court Model Is a Good Idea, Right?

i always find that interesting that when you start a business for somebody, you actually end up with a much broader audience. You eat out of doors with a bunch of mates for free. Everybody can have what they like. It's the food court model - if there's one person who hates kno k f c at the food court, that doesn't veto everybody else from having it. And so i agree with you that nearly always when you innovate with one target audience in mind, it's rather like the famous na goodgrip's example,. The idea was to produce utensils specifically for disabled people. But of course, anybody with butter on their hands is, in a sense,

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