3min chapter

On Brand with ALF & Rory Sutherland cover image

How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle

On Brand with ALF & Rory Sutherland

CHAPTER

The Quantity Quality Trade-Off

mea meal kits actually, goose tov, for example, or hollow fresh are a very entresting example of the japanese toilet phenomenon. And psychologically, it works in a way i never anticipated. From an environmental perspective, getting people to actually do less but do better is probably quite interesting becauses. It's a non zero som way to solve all kinds of uno, both mental health and environmental crises. If you can basically create cultural norms around less but better - maybe you go on really good holiday, rather than going on three city breaks. I'm intrigued to see whether that sticks, or whether the whole pace of life returns to its slightly nonsensical phronetic

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