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How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle
On Brand with ALF & Rory Sutherland
Building a Brand in Insurance
Am has really shaped their business model to make the most of that fact. So they charge the cheapest prize possible on day one, and then it's all about what you can hide after that. Em: "We do believe that there is an opportunity to build a brand in insurance that is differentiated"
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