#5149
Mentioned in 5 episodes

Don't Think of an Elephant

Book • 2014
In this updated and expanded edition, George Lakoff delves deeper into how framing works, how it has evolved over the past decade, and how to speak to people with both progressive and conservative worldviews.

Lakoff urges progressives to present a clear moral vision that aligns with traditional American values, emphasizing the importance of proactive, positive ideas that uphold citizens' well-being and freedom.

Mentioned by

Mentioned in 5 episodes

Recommended by
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Will Larson
as a book that changed how he communicates.
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Patrick King
when discussing how to frame conversations effectively.
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Michael Shermer
in relation to his work on metaphors and political language.
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Renée Lertzman
as an influential book on language and framing in the context of climate change communication.
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Gil Duran
as an author whose work helped him understand the commonalities between the far-right tech CEOs and the Christian right.
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Kate Raworth
when discussing the power of imagery in framing economic arguments.
Getting into the Doughnut, with Kate Raworth and Matthew Taylor

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