A Invenção do Senso Comum

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A Negação da Morte, publicada originalmente em inglês como The Denial of Death, é uma obra de Ernest Becker que discute as implicações psicológicas e filosóficas da consciência humana sobre a morte. Becker argumenta que a civilização humana é um mecanismo de defesa contra a consciência da mortalidade, e que as pessoas buscam transcender essa realidade através de um 'heroísmo' simbólico. O livro foi premiado com o Prêmio Pulitzer de Não-Ficção Geral em 1974.

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In 'Metaphors We Live By,' George Lakoff and Mark Johnson argue that metaphor is not just a figure of speech but a fundamental mechanism of the mind that allows us to use our physical and social experiences to understand more abstract concepts. The book introduces the concept of 'conceptual metaphors' and demonstrates how these metaphors structure our perceptions, thoughts, and actions. It challenges traditional views in Western philosophy and linguistics by showing that metaphor is pervasive in everyday language and thought, influencing how we think about concepts like love, arguments, and truth.

In this updated and expanded edition, George Lakoff delves deeper into how framing works, how it has evolved over the past decade, and how to speak to people with both progressive and conservative worldviews. Lakoff urges progressives to present a clear moral vision that aligns with traditional American values, emphasizing the importance of proactive, positive ideas that uphold citizens' well-being and freedom.