It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog.

And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL.

I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.

Let’s get into it, shall we?

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

02:26 Unconventional Marketing Tactics

08:25 Equity for Punks: A Revolutionary Idea

13:03 The Power of Community Engagement

19:19 Turning Customers into Influencers

20:42 Maximizing Marketing Budgets with Social Tech

25:23 Incentivizing Organic Content

38:40 Onboarding Partners Effectively

Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

121: Learning from LLMs (with Adele Goldberg)