Profit from the Core

Profit from the Core is based on a ten-year study by Bain & Company of 2,000 companies across various industries.

The book argues that many growth strategies fail because companies diversify too far from their core business.

Zook and Allen outline three key factors for successful growth strategies: maximizing the core business, expanding into related businesses, and redefining the business before competitors do.

The book stresses the importance of 'adjacency expansion' from the core and provides practical advice on how to revitalize and expand a company's core to achieve profitable growth.