Join Chris Zook, a partner at Bain & Company and a best-selling author, as he reveals how businesses can breathe new life into their core strategies. He discusses three critical signs that indicate it's time for transformation. Zook shares insights on Fortune 500 companies adapting to crises and highlights examples like Home Depot and De Beers. He emphasizes the importance of unearthing hidden assets within organizations to fuel growth and the practical steps for CEOs to navigate turbulent times effectively.
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Quick takeaways
Recognizing industry profitability shifts and competition from new business models are crucial indicators that a company's core business may need transformation.
Identifying and leveraging hidden assets like customer relationships and brand reputation can unlock new growth opportunities and enhance competitive advantage.
Deep dives
Redefining Core Business for Growth
Redefining the core business becomes essential as traditional growth formulas reach their limits, with a significant increase in companies facing this challenge. Recent findings indicate that two-thirds of companies may need to redefine their core business within the next decade, a stark rise from one in two companies that faced similar pressures two decades ago. Executives often struggle with this dilemma, as they must recognize the signs that indicate impending stagnation or decline in profitability. Understanding the timing for redefinition is crucial, as failing to adapt can lead to acquisition, bankruptcy, or a total loss of market relevance.
Warning Signs of Core Business Limitations
Three primary warning signs signal that a company's growth strategy may be faltering, prompting the need for a core business redefinition. First, industry profitability shifts, such as the telecommunications sector’s loss of value amid changing consumer preferences, can indicate a need for change. Second, companies facing competition from new business models, like the newspaper industry struggling against digital platforms, highlight the risk of obsolescence. Lastly, evaporating differentiation, as seen in Home Depot's challenges against Lowe's, suggests companies must innovate or reassert their unique value to stay relevant.
Leveraging Hidden Assets for Transformation
Hidden assets play a critical role in redefining a company's core and ensuring successful transformation, with 90% of successful cases identified in the discussion. These assets can include customer relationships, brand reputation, and unique capabilities that have previously been underutilized or overlooked. The case of De Beers exemplifies this, as the company transformed its strategy by shifting from a supply-based model to a demand-centric approach, leveraging its brand strength to rejuvenate the diamond market. Identifying and harnessing these hidden assets is crucial for companies aiming to unlock new growth opportunities and improve their competitive edge.
Is your company’s existing growth formula finally reaching its limit?
Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth.
Zook was co-head of Bain’s Global Strategy practice for 20 years. He’s also a best-selling business author.
In this episode, he shares three warning signs that indicate your core business needs to be redefined, and he explains how to approach that transformation. In particular, he focuses on how to uncover what he calls “hidden assets” within your company that can offer future sources of growth.
HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.