Join Chris Zook, a partner at Bain & Company and a best-selling author, as he reveals how businesses can breathe new life into their core strategies. He discusses three critical signs that indicate it's time for transformation. Zook shares insights on Fortune 500 companies adapting to crises and highlights examples like Home Depot and De Beers. He emphasizes the importance of unearthing hidden assets within organizations to fuel growth and the practical steps for CEOs to navigate turbulent times effectively.