Chris Zook, a former Bain strategist and co-author of "Repeatability," dives into the elusive quest for sustainable competitive advantage. He reveals that only a fraction of companies achieve lasting growth, sharing three essential principles for success. Zook discusses adaptability in complex markets, highlighting IKEA's differentiation strategies and the importance of clear communication. He compares Nike's focused marketing against Reebok's missteps, showcasing how clarity in strategy can lead to sustained prosperity.

Join Chris Zook, a partner at Bain & Company and a best-selling author, as he reveals how businesses can breathe new life into their core strategies. He discusses three critical signs that indicate it's time for transformation. Zook shares insights on Fortune 500 companies adapting to crises and highlights examples like Home Depot and De Beers. He emphasizes the importance of unearthing hidden assets within organizations to fuel growth and the practical steps for CEOs to navigate turbulent times effectively.