Brought to you by Amplitude—Build better products | Eppo—Run reliable, impactful experiments | Ahrefs—Improve your website's SEO for free—Casey Winters is a longtime and legendary advisor and operator. He’s worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit and until recently was the Chief Product Officer at Eventbrite, where he managed the PM, design, research, and growth marketing teams. Before Eventbrite, he led growth and product teams at Pinterest and Grubhub. In today’s episode, we discuss what Casey calls the “zero interest rate phenomenon” product manager and how to avoid becoming one. He provides valuable insights on thinking outside popular frameworks, shipping products efficiently, and avoiding overreliance on user research. We explore the three types of network effects, how to leverage them, and how to break someone else’s network effect. Finally, Casey shares his contrarian approach to interviewing product managers and his thoughts on the future of PM roles with AI.—Find the full transcript at: Zhttps://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey—Where to find Casey Winters:• Twitter: https://twitter.com/onecaseman• LinkedIn: https://www.linkedin.com/in/caseywinters/• Blog: https://caseyaccidental.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Casey’s background(03:36) What Casey is up to(05:24) Why the CPO position is frequently short-lived(07:26) What Casey learned in his role as CPO of Eventbrite(10:15) The “zero interest rate phenomenon” product manager(12:17) Advice for thinking outside common frameworks(18:35) When to bring in research(21:16) What Whatnot does(21:59) Casey’s approach to interviewing PMs (23:29) Red flags in interview responses(24:27) The future of product management with AI(27:47) Founder intuition vs. team expertise(33:33) How to influence founders(37:17) Adding the delivery driver app at Grubhub(40:00) Network effects(43:10) Why Zillow is a sticky product(44:05) How Grubhub’s network effect got taken over by DoorDash and Uber Eats(51:47) Don’t underestimate the competition(54:43) SaaS adding marketplace and vice versa(01:02:30) Defining marketplaces(1:03:34) What Substack is nailing(1:05:43) Tips for B2C subscription startups(1:13:15) Lightning round—Referenced:• Casey Winters on Lenny’s Podcast previously: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Whatnot: https://www.whatnot.com/• The 700-calorie breakfast you should eat if you want to live forever, according to futurist Ray Kurzweil: https://www.businessinsider.com/what-ray-kurzweil-eats-to-live-forever-2016-4• The Way of the Gun on Hulu: https://www.hulu.com/movie/the-way-of-the-gun-0fc9590c-3f85-48ab-96e9-1da1b9695065• Notion AI: https://www.notion.so/product/ai• Zapier: https://zapier.com/• Founder intuition vs. team expertise vs. customer expertise: https://caseyaccidental.com/founder-intuition-team-expertise/• Erika Warren on LinkedIn: https://www.linkedin.com/in/erika-warren/• Alyssa Ravasio (Hipcamp) on LinkedIn: https://www.linkedin.com/in/alyssa-ravasio-23114717/• Marketplace supply strategy: comprehensive, exclusive, or curated: https://a16z.com/2021/03/31/marketplace-supply-strategy/• Nassim Taleb on Twitter: https://twitter.com/nntaleb• The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244• OpenTable: https://www.opentable.com/• Booking.com: https://www.booking.com/• Faire: https://www.faire.com/• How to increase your retention: https://www.lennysnewsletter.com/p/how-to-increase-your-retention-issue• The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951• Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/r• Profit from the Core: A Return to Growth in Turbulent Times: https://www.amazon.com/Profit-Core-Return-Growth-Turbulent/dp/1422131114/• Party Down on Starz: https://www.starz.com/us/en/series/party-down/2011• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Station Eleven on HBO Max: https://www.hbomax.com/series/urn:hbo:series:GYZWoOQ6F9cLDCAEAAABP• Kicking and Screaming on Netflix: https://www.netflix.com/title/70052286• Raven by Kelela on Spotify: https://open.spotify.com/album/06uhdSmIYrWRkdnAPjcRcT• Optical Delusion by Orbital on Spotify: https://open.spotify.com/album/2jQbFspnSh7erex6RDKQGJ• Stakes Is High by De La Soul on Spotify: https://open.spotify.com/album/3jlC2uhYNrhikZXLviEnpu—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth trends. Join us.—Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/#transcript— Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny • Mixpanel: https://mixpanel.com/startups• Whimsical: https://whimsical.com/lenny — Where to find Casey Winters: • Twitter: https://twitter.com/onecaseman• LinkedIn: https://www.linkedin.com/in/caseywinters/— Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, learn:[00:00] What to expect in this episode with Casey Winters [03:23] An overview of Casey’s career  [06:18] A look into the most-fulfilling and challenging roles Casey has energized [06:50] Communicating upward[11:18] How to derisk meetings[13:53] Are you properly preparing for your meetings?[19:09] Striving for perceived simplicity [24:22] Justifying non-sexy product improvements [27:47] Protecting what you’ve built vs continuously scaling [31:03] The downfall of functional ops roles[35:21] The CPO role: what it is and how to get there[40:44] The spectrum of product people[45:11] How to level up your skills[47:01] New growth trends, tactics, and strategies [50:32] Casey’s two stages of growth: kindle strategies and fire strategies[51:51] Under appreciated growth strategies [54:02] Where to find Casey   Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this episode, we revisit predictions for Twitter and Threads, uncover a hidden gem in HubSpot's product release, discuss the viability of the creator economy, and understand Casey's perspective on the future of marketplaces.

Casey Winters, Growth Advisor to marketplaces, discusses leveraging supply for demand, frequency impact on marketplaces, optimizing supply, owning demand, category expansion strategies, challenges with SaaS-first approach, network effects, prioritizing supply and demand for long-term success

Casey Winters, a growth expert, shares insights on marketplace scaling, product-market fit, and acquiring demand. They discuss the challenges of competing delivery platforms, supplier quality in software marketplaces, and strategies in the car sharing market. The importance of user behavior in consumer-based businesses and common errors in marketplace growth are also explored.

Casey Winters discusses prioritization challenges, Meta's decisive history, mishaps with second products, and Square's organizational shift. The podcast explores improving product expansions, recognizing signs of trouble, and the impact of organizational structure on growth. Join us for more insights at Unsolicitedfeedback.co.

Joining Erik on this episode are:- Dan Hockenmaier (@danhockenmaier), founder of Basis One- Casey Winters (@onecaseman), Chief Product Officer at Eventbrite- Lenny Rachitsky (@lennysan), former founder as well as former growth PM at AirbnbThey discuss:- How marketplaces have evolved over the last several years.- The trend towards owning more of a user’s experience, and the pros and cons of that approach.- The possibilities for new vertical marketplaces.- Where they would be investing if they were running a fund focused on the space.- Why some of the biggest companies in the space were initially overlooked.- How to think about building liquidity in a marketplace.- Some of the interesting debates in the field, and their takes on them.- The most surprising learnings they’ve had while working in the space.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Casey Winters is the Chief Product Officer at Eventbrite where he leads the PM, product design, research, and growth marketing teams. Prior to Eventbrite, Casey spent close to 3 years at Pinterest where he led the growth product team. Andy Johns is one of the pre-eminent growth leaders of the last decade. Andy’s career started in growth at Facebook when the company scaled from 100M-500M active users. Since he has worked in some of the leading growth orgs at companies like Twitter, Quora and more recently at Wealthfront as Head of Growth and President. Bangaly Kaba is the Head of Platform Growth @ Popshop Live, a live streaming mobile marketplace that combines commerce, entertainment, and social. Prior to Popshop, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, where he built and led the product team that helped grow Instagram from 440M to > 1B monthly actives in 2.5yrs. Elena Verna is a master when it comes to all things starting and scaling growth organizations. Previously, Elena spent over 7 years as SVP Growth @ SurveyMonkey where she ran product, growth marketing, and data teams. Post SurveyMonkey, Elena worked with the rocket ship that is Miro both as Interim CMO and as an advisor. Ed Baker is an angel investor and growth advisor to various startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. Ed was the VP of Product and Growth at Uber from 2013-2017. Prior to Uber, Ed was the Head of International Growth at Facebook. Rob Schutz is Chief Growth Officer and Co-founder at Ro, the healthcare technology company building a patient-centric healthcare system. Under Rob’s growth leadership, Ro has become one of the fastest-growing companies in the country. Prior to Ro, Rob was VP of Growth at Bark, the makers of BarkBox, and helped scale revenue from zero to $100 million. In Today’s Episode with Ed Baker You Will Learn: 1.) Casey Winters: How does Casey define "growth"? How does it differ from product? How do the best growth leaders decide between art vs science when making growth decisions? 2.) Andy Johns: What is Andy's biggest advice to founders looking to build their first growth team? What unexpected choice did Andy decide to make at Twitter that moved the needle for new user acquisition? 3.) Bangaly Kaba: What were some of Bangaly's biggest takeaways from scaling Instagram from 440M users to 1BN? What decisions did Bangaly make without data? How did they go? What did he learn? 4.) Ed Baker: What are Ed's biggest takeaways from facebook around structuring growth teams? What are Ed's biggest pieces of advice for startyups looking to grow internationally? What were some of Ed's biggest learnings from working with Travis @ Uber? 5.) Elena Verna: What is the difference between a good vs great growth model? When does one need to change or amend their growth model? How does one know when it is working? 6.) Rob Schutz: Why does Rob believe that startups should not diversify their customer acquisition channels too quickly? How does Rob assess resouirce allocation and spend on new channels? How did this process look when partnering with the MLB for Ro?

Former CPO at Eventbrite and growth expert at Pinterest and Grubhub, Casey Winters, discusses the resurgence of consumer tech and the opportunities it brings. People are more open to trying new products, but big players like Apple and Amazon dominate the landscape. Despite challenges, consumer markets are vibrant and growing, offering potential for innovative founders and product leaders.

Former CPO of Eventbrite, Casey Winters, shares insights on career transitions, organizational alignment, and the future of technology. Topics include: dealing with misalignment, the impact of company strategy, taking care of OKRs, planning the return to work, technology and distribution changes, and the future of advertising and SEO.