Everything Marketplaces Growth Insights From Grubhub, Eventbrite, Airbnb, & Whatnot With Casey Winters
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Apr 20, 2024 Casey Winters, Growth Advisor to marketplaces, discusses leveraging supply for demand, frequency impact on marketplaces, optimizing supply, owning demand, category expansion strategies, challenges with SaaS-first approach, network effects, prioritizing supply and demand for long-term success
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Granular Metrics
- Aggregate metrics are useless in marketplaces.
- Refine metrics by market, category, or acquisition channel for valuable insights.
Acquisition Edge
- Marketplaces must possess a customer acquisition edge.
- Unique content or data often provides this advantage.
Supply-Driven Demand
- Leverage supply to drive demand, but maintain a balance.
- Over-reliance on supply-driven demand can hinder cross-side network effects.