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Navigating the Complexities of Marketplaces
Exploring the key elements of marketplaces, from demand-driven growth to challenges in low-frequency platforms, with insights on optimizing supply, owning demand, and strategies for category expansion. Emphasizing the importance of unique content, community-building, and long-term brand preference for marketplace success. Highlighting essential factors for B2B marketplace founders, common mistakes to avoid, and strategies for building and growing networks in early-stage platforms.