Lenny's Podcast: Product | Growth | Career How to sell your ideas and rise within your company | Casey Winters, Eventbrite
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Jul 21, 2022 Casey Winters, Chief Product Officer at Eventbrite and former executive at Grubhub and Pinterest, shares invaluable insights on advancing in product management. He discusses mastering the art of selling ideas to both colleagues and customers. Casey highlights the importance of effective communication and thorough preparation for meetings. He also delves into navigating product-market fit, embracing data-driven growth strategies, and aligning leadership to protect business growth. His journey illustrates adaptability and strategic thinking in dynamic environments.
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Communicating Upward
- Clearly communicate trade-offs and the reasons behind them, especially to higher-ups.
- Escalate important issues to leadership instead of trying to handle everything alone.
Effective Executive Communication
- When presenting to executives, start by connecting your work to the overall company strategy.
- Anticipate their questions and address potential concerns proactively.
De-risking Meetings
- De-risk important meetings by role-playing with your team beforehand.
- Have pre-meetings with key individuals to address concerns and avoid surprises.