Business Wars Rebuilding LEGO | Brick to the Future | 2
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Jul 2, 2025 In late 2003, LEGO faces the brink of bankruptcy. A three-man leadership team, led by Jorgen Wig-Nutstorp, explores radical solutions to turn the company around. They discuss the need to return to core strengths while overcoming the challenges of rapid expansion. The episode highlights how LEGO revitalizes its brand through creativity, adapting to feedback from children and adult fans. The introduction of popular product lines like Ninjago and Lego Friends showcases the brand's innovative renaissance and importance of engaging its audience.
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Culture Can Mask Financial Decline
- Good vibes and happy culture can mask a company's financial meltdown.
- Effective leadership requires balancing culture with clear accountability and financial oversight.
Overexpansion Ignored LEGO's Core
- LEGO's failed innovation spree diluted its identity and overreached the company's capacity.
- CEO Newtstorp realized LEGO must refocus on its core product to restore success.
Cut Costs, Focus, Demand Profit
- Cut non-essential costs and concentrate on core products for company survival.
- Enforce a 13.5% minimum return on sales for all new products to ensure profitability.
