#6878
Mentioned in 3 episodes
Brick by Brick
How Lego Rewrote the Rules of Innovation and Conquered the Toy Industry
Book • 2013
The book describes the business strategy of The Lego Group in the late 1990s and early 2000s.
It highlights how the company, under the leadership of new CEO Jørgen Vig Knudstorp, refocused on its core business, cut costs, and engaged with the Lego fandom community to achieve a remarkable turnaround.
The authors provide real-world lessons on balancing innovation with discipline, pacing, and practicality, using LEGO's transformation as a business model.
It highlights how the company, under the leadership of new CEO Jørgen Vig Knudstorp, refocused on its core business, cut costs, and engaged with the Lego fandom community to achieve a remarkable turnaround.
The authors provide real-world lessons on balancing innovation with discipline, pacing, and practicality, using LEGO's transformation as a business model.
Mentioned by
Mentioned in 3 episodes
Used as one of the sources for this season of Business Wars.
109 snips
Rebuilding LEGO | Brick to the Future | 2
Mentioned as one of the sources used for this season of Business Wars.
89 snips
Rebuilding LEGO | A Burning Platform | 1
Mentioned as a source for the podcast episode's research on Lego.
21 snips
🧱LEGO: Earth’s Biggest Toy Biz | 11
