The Side Hustle Show

491: My Latest Online Business Experiments (Q1 2022 Progress Report)

Apr 4, 2022
Discover the speaker's latest online business experiments, diving into innovative email strategies and YouTube growth techniques. Learn about optimizing content for SEO while navigating keyword competition. Explore the speaker's mindfulness journey with meditation and the impact of lifestyle upgrades. Hear about family adventures, from skiing to Legoland, alongside overcoming business challenges. Finally, gain insights into harnessing motivation to enhance productivity and align personal values with actions.
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ADVICE

Improve Email Onboarding

  • Simplify email onboarding and create a long-term nurture campaign to better engage subscribers.
  • Track affiliate clicks with UTM parameters to estimate subscriber value and improve marketing efforts.
ADVICE

Optimize Opt-In Forms

  • Add opt-in forms prominently on high-traffic, low-revenue pages to boost email list conversions.
  • Use popup forms instead of embedded forms for better conversion rates despite technical challenges.
ADVICE

Test One-Time Offers

  • Test one-time offers immediately after email opt-ins to boost revenue with small complementary products.
  • Use discounts and countdown timers to create urgency, but expect varying conversion rates around 2-5%.
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