The Best Idea Yet 🧱LEGO: Earth’s Biggest Toy Biz | 11
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Dec 24, 2024 Discover the fascinating journey of LEGO from its origins in a WWII Danish workshop to becoming the biggest toy company in the world. Learn about the successful tactics that helped them thrive amidst numerous setbacks, including financial struggles and product misfires. Uncover how innovation and strategic expansion played a crucial role in their growth, and find out why durability and sustainability are now at the forefront of their mission. Plus, get insight into how pop culture influences their product lineup and engages a diverse audience.
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Lego's WWII Involvement
- During WWII, Ole Kirk Christensen, Lego's founder, secretly supplied resistance fighters with grenades hidden in toy crates.
- He took this enormous risk while housing Nazi officers in his home.
Ole's Early Hardships
- Ole Kirk Christensen faced multiple hardships, including a workshop fire started by his sons, the Great Depression, and his wife's death.
- Despite these setbacks, he persevered, demonstrating resilience.
The Plastic Gamble
- Ole's investment in plastic injection molding was a gamble on a new and unproven material.
- This risk was driven by the post-war surplus of plastic and its potential for toy production.
