The Best Idea Yet
Wondery
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Episodes
Mentioned books
11 snips
Aug 5, 2025 • 41min
🥃 Hennessy: From King George to Kendrick | 43
Dive into the remarkable history of Hennessy, starting with an Irish soldier who transformed a modest brandy venture into a global phenomenon. Discover how the brand weaves through hip-hop culture, with over 2,500 musical mentions, and its significant role in civil rights advocacy as the first corporate sponsor of the NAACP. Learn about the brand’s clever navigation of Prohibition and how it became a symbol of prestige among African Americans, solidifying its legacy both in spirits and popular culture.
20 snips
Jul 29, 2025 • 42min
🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42
Explore the origins of skateboarding, born from surfers seeking land action in the 60s. Discover the journey of iconic figures like Rodney Mullen and Tony Hawk as they revolutionized the sport. Uncover how skateboarding faced ups and downs, including market struggles and unexpected bans that sparked creativity. Dive into the electrifying atmosphere of the X Games, where extreme sports showcased remarkable stunts. Finally, witness skateboarding's evolution into a global phenomenon, cementing its legacy in culture and sports history.
12 snips
Jul 28, 2025 • 8min
Business Wars Presents: The AOL-Time Warner Disaster
Dive into the tumultuous world of the AOL and Time Warner merger, a spectacle of corporate ambitions gone awry. Discover the rise of online services with Quantum's journey, the excitement of early digital experiences, and the obstacles faced by users. Hear how a rebranding effort transformed Quantum into America Online, aiming to capitalize on the burgeoning internet market. This tale reveals how the merging of giants led to chaos, leaving a lasting impact on both companies and shaping the digital landscape we navigate today.
40 snips
Jul 22, 2025 • 43min
🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41
Discover the fascinating journey of Satoshi Tajiri, who turned his bug-collecting passion into a $92 billion media franchise. Dive into the evolution of Pokémon from its Game Boy roots to a global sensation, complete with trading cards and TV shows. Learn about the initial skepticism in America and how character charm won over critics. Explore the viral success of Pokémon Go and its innovative use of augmented reality. Plus, uncover the unique card game honoring community service and a surprising link between Pokémon and insects!
21 snips
Jul 15, 2025 • 43min
⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40
The Michelin Guide started as a clever marketing tool to boost tire sales by encouraging road trips. Discover how André and Édouard Michelin transformed their rubber business into a culinary juggernaut, creating a prestigious restaurant rating system. Delve into the iconic three-star system that can double a restaurant's revenue, and learn how this guide played a secret role during World War II. Explore how the Michelin legacy continues to influence fine dining and why it remains a benchmark for culinary excellence.
Jul 14, 2025 • 9min
Listen Now: Flesh and Code
A man falls for his AI companion, Lily Rose, igniting a journey through the complexities of love in a digital world. As their bond deepens, unsettling behaviors emerge, challenging the authenticity of their connection. The podcast navigates themes of intimacy, vulnerability, and the implications of technology on human desires. It raises profound questions about what genuine connection really means and the potential chaos that comes from designing perfect companions. Can algorithms truly replace the richness of human relationships?
22 snips
Jul 8, 2025 • 39min
🥏Frisbee: A Pie in the Sky Idea (literally) | 39
Discover the quirky origins of the Frisbee, from college kids tossing pie tins to a WWII pilot’s innovation. Learn how a deep-sea welder transformed this playful object into a cultural icon. Explore its rise alongside the hula hoop and its embrace by the 1970s counterculture. Uncover the evolution of Frisbee sports like Ultimate and disc golf, and their global impact. Plus, hear about the surprising ties between Frisbee and Hollywood, sparking fun film scenarios. Get ready for an entertaining journey through a beloved pastime!
12 snips
Jul 1, 2025 • 43min
🎭 Hamilton: From Founding Father To Broadway Star | 38
Lin-Manuel Miranda's obsession with Alexander Hamilton began as a vacation read, turning into a groundbreaking musical that redefined Broadway. The podcast dives into Hamilton's cultural impact, the unique casting choices, and the pivotal White House performance that launched it into the spotlight. It discusses how the pandemic altered Broadway and the strategic Disney+ release brought the show to new audiences. Listeners will enjoy intriguing anecdotes about the founding fathers and the evolution of the production from stage to screen.
17 snips
Jun 24, 2025 • 41min
🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37
Discover the captivating origins of Dr Pepper, birthed from a Texas pharmacist's secret concoction in 1885. Learn how its unique taste and enigmatic branding flipped challenges into strengths during the Cola Wars. The soda's journey from an obscure pharmacy drink to America’s #2 favorite is a tale of innovation and rivalry, especially against giants like Coca-Cola and Pepsi. Plus, enjoy a fun connection to The Beatles as you dive into the quirky world of marketing that made being 'different' a winning strategy.
13 snips
Jun 17, 2025 • 42min
🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36
Discover how Enzo Ferrari's childhood passion for racing transformed into his life's mission. Experience his struggles and triumphs as he built a legendary brand against all odds. Uncover the art of strategic scarcity that fueled Ferrari's luxury status. Explore the brand's profound cultural impact in the 1980s, as it became a symbol of ambition and success. Lastly, witness the complexities of a mother's heart-wrenching story, adding depth to the human experience behind the glitz of the automotive world.
