
The Best Idea Yet
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Latest episodes

20 snips
Jul 15, 2025 • 43min
⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40
The Michelin Guide started as a clever marketing tool to boost tire sales by encouraging road trips. Discover how André and Édouard Michelin transformed their rubber business into a culinary juggernaut, creating a prestigious restaurant rating system. Delve into the iconic three-star system that can double a restaurant's revenue, and learn how this guide played a secret role during World War II. Explore how the Michelin legacy continues to influence fine dining and why it remains a benchmark for culinary excellence.

Jul 14, 2025 • 9min
Listen Now: Flesh and Code
A man falls for his AI companion, Lily Rose, igniting a journey through the complexities of love in a digital world. As their bond deepens, unsettling behaviors emerge, challenging the authenticity of their connection. The podcast navigates themes of intimacy, vulnerability, and the implications of technology on human desires. It raises profound questions about what genuine connection really means and the potential chaos that comes from designing perfect companions. Can algorithms truly replace the richness of human relationships?

22 snips
Jul 8, 2025 • 39min
🥏Frisbee: A Pie in the Sky Idea (literally) | 39
Discover the quirky origins of the Frisbee, from college kids tossing pie tins to a WWII pilot’s innovation. Learn how a deep-sea welder transformed this playful object into a cultural icon. Explore its rise alongside the hula hoop and its embrace by the 1970s counterculture. Uncover the evolution of Frisbee sports like Ultimate and disc golf, and their global impact. Plus, hear about the surprising ties between Frisbee and Hollywood, sparking fun film scenarios. Get ready for an entertaining journey through a beloved pastime!

12 snips
Jul 1, 2025 • 43min
🎭 Hamilton: From Founding Father To Broadway Star | 38
Lin-Manuel Miranda's obsession with Alexander Hamilton began as a vacation read, turning into a groundbreaking musical that redefined Broadway. The podcast dives into Hamilton's cultural impact, the unique casting choices, and the pivotal White House performance that launched it into the spotlight. It discusses how the pandemic altered Broadway and the strategic Disney+ release brought the show to new audiences. Listeners will enjoy intriguing anecdotes about the founding fathers and the evolution of the production from stage to screen.

17 snips
Jun 24, 2025 • 41min
🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37
Discover the captivating origins of Dr Pepper, birthed from a Texas pharmacist's secret concoction in 1885. Learn how its unique taste and enigmatic branding flipped challenges into strengths during the Cola Wars. The soda's journey from an obscure pharmacy drink to America’s #2 favorite is a tale of innovation and rivalry, especially against giants like Coca-Cola and Pepsi. Plus, enjoy a fun connection to The Beatles as you dive into the quirky world of marketing that made being 'different' a winning strategy.

Jun 23, 2025 • 6min
Listen Now: Liberty Lost
A teenager named Abbi grapples with an unplanned pregnancy in a conservative evangelical home. Hidden away at a facility for pregnant teens, she confronts the harsh reality of coercive choices regarding her unborn child. As the pressure mounts, Abbi's journey evolves from grief to resistance against a system that prioritizes adoption over her autonomy. The story dives into the emotional conflict of faith, love, and the fight for control over one’s life and choices in a post-Roe landscape.

13 snips
Jun 17, 2025 • 42min
🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36
Discover how Enzo Ferrari's childhood passion for racing transformed into his life's mission. Experience his struggles and triumphs as he built a legendary brand against all odds. Uncover the art of strategic scarcity that fueled Ferrari's luxury status. Explore the brand's profound cultural impact in the 1980s, as it became a symbol of ambition and success. Lastly, witness the complexities of a mother's heart-wrenching story, adding depth to the human experience behind the glitz of the automotive world.

11 snips
Jun 10, 2025 • 40min
🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35
Delve into the wild world of Beanie Babies, where adorable plush toys took over the market and hearts alike. Discover Ty Warner's unique marketing genius that turned these critters into a billion-dollar phenomenon. Unpack the rise and fall of a toy collecting craze that blurred the lines between playthings and investments. Enjoy quirky tales, including legal disputes and a hilarious personal anecdote about trading a Beanie Baby for a cupcake. This nostalgic journey is packed with fascinating insights and laughs!

8 snips
Jun 3, 2025 • 41min
🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34
Discover the intriguing origins of a brand that started as a joke between friends. Two determined entrepreneurs created Tommy Bahama, transforming a quirky concept into a thriving lifestyle empire. Learn how they evolved from casual clothing to a dining experience and innovative retail spaces. The podcast reveals the journey of their iconic beach chair, dominating 75% of the premium market while captivating leisure enthusiasts year-round. Dive into nostalgia and explore how a fictional character became synonymous with relaxation and style.

23 snips
May 27, 2025 • 42min
🍅 Heinz Ketchup: The King of Condiments | 33
Explore the remarkable journey of Henry J. Heinz, who turned bankruptcy into a condiment empire. Discover how he prioritized food safety and innovated ketchup with the audacious 'Poison Squad.' Unravel the mystery behind the infamous number 57 and its impact on American culture. Learn about quirky new flavors and futuristic ideas that keep Heinz at the forefront of the condiment world. Dive into the challenges he faced, from exploding bottles to fierce competition, and see why Heinz Ketchup reigns supreme in households across America.