

The Best Idea Yet
Wondery
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Top mentioned books
Here are the most frequently recommended books on The Best Idea Yet podcast:

#1 Mentioned in 1 episodes
Ben & Jerry's double-dip
#2 Mentioned in 1 episodes
The Remarkable Life of Margaret Rudkin, founder of Pepperidge Farm
#3 Mentioned in 1 episodes
Michelin Man, 100 Years of Bibendum
#4 Mentioned in 1 episodes
If it weren't for a wife guy, There Would Be No Goldfish Crackers

#5 Mentioned in 1 episodes
The great Beanie Baby bubble
Mass Delusion and the Dark Side of Cute

#6 Mentioned in 1 episodes
Levi's
The Shrink to Fit Business That Stretched to Cover the World

#7 Mentioned in 1 episodes
Reeses Peanut Butter Cups The Untold Story

#8 Mentioned in 1 episodes
Brick by Brick
How Lego Rewrote the Rules of Innovation and Conquered the Toy Industry
#9 Mentioned in 1 episodes
Swatch, Nicholas Hayek and the Secret of His Success
#10 Mentioned in 1 episodes
H.J. Hines, A Biography

#11 Mentioned in 1 episodes
Fizz
#12 Mentioned in 1 episodes
Taking the Plunge

#13 Mentioned in 1 episodes
The Lego Story
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#14 Mentioned in 1 episodes
Kicks, The Great American Story of Sneakers

#15 Mentioned in 1 episodes
Alexander Hamilton

#16 Mentioned in 1 episodes
Shoe Dog

#17 Mentioned in 1 episodes
Freedom's Forge
How American Business Built the Arsenal of Victory in World War II

#18 Mentioned in 1 episodes
The Birth of Loud
Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll

#19 Mentioned in 1 episodes
McDonald's
Behind the Arches

#20 Mentioned in 1 episodes
A triumph of genius
Edwin Land, Polaroid, and the Kodak Patent War